Jigar “Jay” Desai

The challenge

Where he started

Jigar had little consistency in his social media presence. Most of his content consisted of occasional reposts from his brokerage, with no clear strategy or direction.

Between managing hotel transactions and running his business, finding the time to plan, create, and manage content wasn't a priority. He needed a strategy that would build his online presence without adding more to his workload.

The strategy

The approach

I took over the day-to-day management of Jigar's Facebook, Instagram, and LinkedIn accounts, building a content strategy around his industry, personality, and business goals.

The strategy included:

• Success stories: Turning closed hotel transactions into carousels that showcased his experience and results.
• Industry humor: Creating relatable content that connected with hotel owners, buyers, and industry professionals.
• Conference coverage: Designing promotional graphics and content surrounding industry conferences and networking events.
• Community engagement: Sharing relevant content in Facebook groups and engaging with audiences across all three platforms.
• Industry research: Following hotel market trends and industry news to create timely, relevant content.
• Performance tracking: Monitoring analytics to identify successful content and guide future strategy.